66% of OOH viewers, ages 16+, were prompted by an OOH ad to engage in an action on their smartphone, and 42% used their smartphone to search for an OOH advertiser.OOH generates over 3 times the level of expected online activation based on share of ad spend. Other key costs to keep in mind are the costs to design and produce the billboard ad. OOH drives more online activity per ad dollar spent than TV, radio, print, and banner ads. Digital billboards are more expensive, coming in between 1,200 and 15,000 or more per month.We offer flexible options for first-timers and big-spenders, and everyone in between so you maximize every penny. These advertisements are often placed in. Align your spend and timing with your growth goals. Billboard Marketing: Using large print advertisements on high platforms (billboards) to market a brand or product. For every $1 spent on OOH approximately $5.97 in sales is generated, outperforming digital display, print and radio. Pick where you want your ads to live (and shine). OOH generates greater store traffic increases than mobile, or mobile plus desktop media.Research recommends the OOH media plan share to be between 9%-17%, but current OOH average share is only 4%. Most consumers spend 70% of their waking hours away from home, but OOH is under-allocated in many media plans.OOH viewers are younger and more affluent than the general US population, and the highest indexing OOH demographic is adults in the age range of 16 – 34.Consumers 18-64 spend more time with OOH than any other ad media except for television.Only digital advertising has grown faster. Record levels of consumer miles driven and passenger miles flown have helped make OOH the second fastest-growing ad medium in the U.S.Outdoor advertising is more relevant and powerful than anyone has yet to imagine. The new measurement data for OOH utilizes these sources to cross-pollinate consumer movement throughout the market with their exposure to our billboards.īetter inventory attribution–validating audience exposure to our media–proving that outdoor advertising is more relevant and powerful than anyone has yet to imagine. Imagine having better insight into the behaviors of your target audience… where they go when they leave home–where they shop–their go-to coffee spot or fast food joint. It’s the ol’ one two media punch that always lands.provided your message is right. Outdoor has been shown to increase your online engagement by almost 40%. The data is clear, when you combine the simplicty and stopping power of OOH with Online, serious impressions are always the result. According to research, billboards have the highest reach amongst OOH advertising types in the U.S. With small screens taking over our lives, there’s nothing cooler than looking up at a towering ad and seeing something that blows our minds. Billboard advertising has always been an effective tool for targeting broad audiences, especially when utilized correctly to drive revenue and increase brand awareness. But lately, we’ve been experiencing a kind of rebirth. Visuals and words naturally lead to something that is distinct and unique. Lamar Advertising Company provides outdoor advertising space for clients on Billboards, Digital, Airport Displays, Transit and Highway Logo Signs. We have to admit, we’ve been around for a while. How to Start a Billboard Advertising Business Run the Numbers Learn the Law Plot Your Locations Draw Up Leases Construct the Billboards Hire Graphic. What made billboards important, was the fact that they engaged audiences.
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